A disciplined email and SMS programme for serious e-commerce founders. The flows, the templates, the deliverability discipline, distilled into PDFs you can ship in a weekend.
Most stores chase open rates. The teams making real money chase revenue per email. Here's how the four core flows actually perform on a healthy list.
Most stores try to do email "campaigns". The compounding money is in flows that run on autopilot, week after week, without you touching them.
Email or SMS opt-in via popup, footer, or checkout.
3 emails, brand intro, first incentive, social proof.
Welcome flow alone earns 30%+ of email revenue for most stores.
Product added but checkout abandoned within 2 hours.
Email + SMS sequence, 1h, 4h, 24h, 48h cadence.
15–30% of abandoners return when the flow is set up properly.
The order is the system. Skip step one and your "open rate" obsession will quietly cost you list health. Start at the foundation.
Engagement segments, sender reputation, deliverability scoring. Know whether you're sending into the inbox or into the void before you change anything else.
Engaged 30, lapsed 60, VIPs, browse-only, reorder-due. The segmentation foundation that makes every later flow more profitable.
Welcome, abandoned cart, browse abandonment, post-purchase. Set up in this order, with the email-and-SMS sequencing rules that actually work in 2026.
Subject line frameworks, preview text discipline, plain-text vs designed templates. The patterns that move open rates and revenue without sounding like a brand reading a script.
Once flows run, weekly editorial. Cadence rules, content mix, the calendar template that compounds revenue without burning the list out.
Open rates lie. Revenue per email, list growth velocity, sender reputation trends. The dashboard you'll actually open weekly, plus what to act on.
Every guide is a downloadable PDF you can print, annotate, and hand to your designer or copywriter. No video to sit through, no playback speed to fiddle with.
Step-by-step diagnosis for sender reputation, engagement segments, suppression rules, and the exact warnings to fix before sending another campaign. The foundation everything else rests on.
Welcome, abandoned cart, browse abandonment, post-purchase. The exact email-and-SMS sequencing, timing rules, and conditional logic that quietly recovers £30K+/mo for the average store.
Frameworks that actually move open rates, preview text discipline, plain-text vs designed templates, and the human-voice patterns that turn email from a chore into a conversation.
Weekly cadence rules, content mix ratios, sale-week vs editorial-week balance, and the planning template that runs your campaigns six weeks ahead without burning your list out.
The 60-minute monthly review serious teams run on their own programmes. Includes printable agenda, the metrics that matter, and the dashboard you'll actually open every week.
Whether your list has 500 names or 50,000, the framework adapts. The principles are the same, the priorities shift.
Your list is small but engaged. You don't need a 200-page strategy doc, you need to set up the four core flows and let them run while you focus elsewhere.
20K–100K subscribers, email contributes 15–25% of revenue, but you suspect there's another tier of performance hidden in flows you've never sequenced properly.
You manage email for clients and want a productised audit and flow-build framework you can ship faster, document better, and defend to clients with evidence.
Representative results from store teams who ran the framework patiently, set up the flows, and let them compound.
I'd had Klaviyo connected for two years and never set up an abandoned-cart flow properly. The Four Core Flows guide walked me through it in an evening. The cart-recovery flow alone is now adding £14K a month.
The List Health Audit forced me to suppress 12,000 dead subscribers. Sender reputation jumped, deliverability fixed itself, and revenue per send tripled in three weeks. Counter-intuitive but true.
The Subject Line Workbook unlearned every clickbait habit I had. Open rates went from 21% to 38% across our send list. Revenue followed. My list now earns more than my paid social.
I run email for seven clients. Used to scope each from scratch. Now I run the audit framework on every new account and ship the four core flows in week one. Doubled my retainer.
Read the first three guides, set up at least the four core flows, and don't see measurable improvement inside 30 days? Email us. We refund you in 24 hours, no questions, no exit interview, no guilt-trip.
All tiers ship with the 30-day guarantee. Prices in British pounds. One-time payments, no subscriptions, no upgrade traps.
The full library, every checklist we ship, and the community where it all happens.
Mini-cohort coaching for serious operators who want a coach reviewing their list every single week.
Private mentorship for serious operators scaling past £100K/mo who need bespoke email strategy and direct access.
Anything missing? Message us in the RetainFlow community. We answer within a working day, often in minutes.
Join 1,100+ store teams turning email into a quiet, compounding revenue machine. Documents, checklists, frameworks. No video courses, no fluff.